Positioning - Characteristics

Jules Destrooper has been marveling far beyond national borders with biscuits that leave even the most discerning connoisseur speechless … and this for over 120 years. The following product characteristics have been working to our advantage:
 

  •  authentic and traditional character: we still honour and bake according to original recipes
     
  • unique products (taste, shape, …) using real butter
     
  • skillfully made with the best and finest of ingredients: e.g. almonds from Valence, 1st class cinnamon from Indonesia, genuine Belgian chocolate
     
  • only 100% natural ingredients are used; no artificial colourings, flavourings or preservatives.
     
  • excellent quality due to the most stringent ongoing quality controls
     
  • packaging that is both stylish and easy-to-handle