Positioning - Characteristics
Jules Destrooper has been marveling far beyond national borders with biscuits that leave even the most discerning connoisseur speechless … and this for over 120 years. The following product characteristics have been working to our advantage:
- authentic and traditional character: we still honour and bake according to original recipes
- unique products (taste, shape, …) using real butter
- skillfully made with the best and finest of ingredients: e.g. almonds from Valence, 1st class cinnamon from Indonesia, genuine Belgian chocolate
- only 100% natural ingredients are used; no artificial colourings, flavourings or preservatives.
- excellent quality due to the most stringent ongoing quality controls
- packaging that is both stylish and easy-to-handle
